We help innovators and creators build, protect and grow their businesses through a unique combination of business, legal and strategic services.
Our clients are established brands, talented creators, musical artists, and growing startups looking for an expert team to take their businesses and careers to the next level.
We specialize in Beauty/Fashion, Luxury Products, Music & Entertainment, Food & Beverage, and Technology (VR/AR, e-commerce, mobile apps, blockchain, and sports).
Represented Paper Magazine as outside counsel
Represented Fullscreen, the world's largest MCN, during its critical growth years
Desiger/client Christian Cowan x Cardi B collaboration
Provided brand development, content, and influencer strategy for this legendary French luxury icon.
Representing this innovative new Ripple x Scooter Braun media/tech fund
Created a global celebrity partnership with A-list actress.
Enabled a top New York modeling agent to build, fund, launch and grow a new Los Angeles talent agency for influencers, models and artists.
Co-produced content event with 13 Reasons Why Stars and Alpinestars
Developed two young Vine stars into a global, multi-faceted music, touring, merchandise and entertainment brand.
Produced an exclusive, VIP launch event for new blockchain company Coupit, and engaged influencers with a combined social reach of over 30 million
Managing this international music, fashion and lifestyle influencer Sasha Spilberg (with over 15 million followers worldwide and the most viewd influencer in Russia)
Managing and developing this top culinary creator and tastemaker The Art of Plating and its CEO, Maria Nguyen
Represent award-winning creative director Willo Perron (who has created for Rihanna, Jay Z, Beyonce, Apple, and many others)
Developed this teenage social star and artist with platinum producer Oak Felder and Milk & Honey
Represented Calm in its Exclusive Content Deals with Moby and others
We help innovators and creators turn their visions into reality at the earliest stages.
With deep experience in traditional entertainment, venture capital and fundraising, early-stage companies, and corporate law, we have helped hundreds of entrepreneurs and artists build amazing businesses from the ground up.
We help clients solve early stage challenges such as fundraising, formation, structure, financial projections, employee/contractor issues and more.
A new idea, song, series, startup, product or technology is worthless if unprotected. And if you already have a brand with value, protecting your value is the difference between success and failure.
We help clients develop and execute strategies aimed at protecting their rights, intellectual property, name/likeness,
From initial consultations to formal legal actions, we can help you decide how to most efficiently and effectively protect your name, brand, revenue and future.
We provide strategy, business development and business affairs for entrepreneurs and startups in media, eSports, lifestyle, beauty/fashion, food and beverage, and consumer goods. We help clients focus their vision, tell impactful stories, secure key partnerships, and build the right teams.
With cross-industry roots and deep experience in various areas, we help clients bridge the geographic, social, and industrial gaps that often challenge new ventures.
Eric has helped build and grow businesses for innovators, creators, and brands for over 18 years. He specializes in influencer and celebrity partnerships, virtual reality and augmented reality deals, social media, beauty/fashion, consumer products, and blockchain/crypto.
Clients and collaborators have included Intel, GE, Fullscreen, Microsoft, Calm.com, Awesomeness TV, Imagine Entertainment, BeautyCon, Bunim Murray, OPI, Jaunt VR, Musical.ly, Gwyneth Paltrow, Lipps LA, Blo Dry Bar, Raised in Space, Instabrand, Willo Perron, Dennis Rodman, Oren Katzeff (Conde Nast Entertainment), Brent Rivera, Jack & Jack, Sasha Spilberg, Madera Group, Neels Visser, Yovanna Ventura, and many others.
Eric mentors startups at Techstars and Orange Fab, and has been a featured speaker and advisor for a number of events and publications including the LA Times, Inc. Magazine, and others. Eric graduated from UCLA (cum laude) and earned his J.D. from USC Law School where he was a published author.
Andy Marcus has over 25 years of experience helping clients succeed at the intersection of social/digital media talent, branded content creation, and technology-driven advertising and distribution. As a lawyer and executive, Andy has real-world experience working with Fox Interactive Media and MySpace, The Audience, Twentieth Television, Fox Cable Networks, and Science.
Andy advises start-ups, emerging and established companies on business/legal affairs, production legal and operations matters in a market that is consistently and rapidly changing.
Andy has deep relationships with Social Media Influencer Agencies, VR/AR Content Studios, Talent Development/Management Agencies, Digital/Branded Content Studios, Digital Advertising/Media Agencies and Publishers, and Content/Social App Development and Platform Start-Ups.
Andy’s recent clients and collaborators have included Mammoth Media, Fandragon, Raze.tv, BBC Worldwide Productions, Creator IQ, Paper Magazine, XRM Media and many others.
Panayiotis “Pano” Spanos is a media and entertainment attorney based in Los Angeles by way of Buffalo, NY. Prior to his transition to entertainment, Pano served with distinction as a Sergeant in the United States Marine Corps, and has performed volunteer work in wildlife rescue and rehabilitation.
Pano has represented major talent and productions both inside and outside the United States. Pano is intimately acquainted with US guilds (e.g., SAG, WGA, etc.), and has deep relationships at the major talent agencies (CAA, WME, UTA, etc.) He has represented multi-million dollar national and international productions that have aired on major networks and streaming platforms including Fox, Nat Geo, and Netflix.
Pano is also passionate about the intersection of media and technology, and has worked with a number of tech startups and major media companies on licensing, partnership, content development and other projects.
As an experienced influencer marketing executive, Alexandra has led influencer campaigns for many of the world’s top brands. She has expertise in all phases of the campaign lifecycle, including concept development, social strategy, talent negotiation, contract preparation, content creation, FTC compliance, scheduling and posting fulfillment, and performance reporting. She has managed both online and IRL/experiential brand activations and possesses a robust network of celebrity and digital talent, managers, agents, and other industry stakeholders.
Past clients include Marvel Studios, AMC Networks, Viacom, Starbucks, M&M’s, Ford Motors, General Motors-OnStar, Calvin Klein, H&M, American Express, Mattel, and Walgreens.
Previously, Alexandra worked in feature film casting on such films as Transformers: Dark of the Moon(Paramount Pictures), 47 Ronin (Universal), and The Thing (Universal).
Originally from East Sussex, England, Oliver was born with a passion for the arts and fashion. As an actor, host, influencer and content producer, Oliver has created content with a number of leading brands including All Saints, Soho House, and The Hollywood Reporter.
Oliver hosted Young Hollywood for over 8 years, interviewing and developing personal relationships with hundreds of actors, musicians, models and personalities. He also co-hosted Sirius XM’s Dirty Pop alongside N-Sync’s Lance Bass, as well as shows for GQ Magazine, Conde Nast, and Esquire. Oliver was also the lead host of Joyride with T-Pain and Mischa Barton.
Behind the scenes, Oliver has helped a number of brands connect with celebrities and designers for content campaigns, events, digital series and more. With a deep network of relationships in beauty, fashion, lifestyle, TV, music and consumer products, Oliver adds unique value to every project.
Christine is a seasoned and effective IP trademark and transactions attorney with a proven track record clearing, protecting, leveraging and managing famous and large-scale brands, marketing campaigns, trademark portfolios, copyright catalogs and media/intellectual property assets.
Christine provides senior-level brand counsel and business affairs support to clients in the entertainment, cosmetic, fashion-apparel, publishing, food/beverage and technology/media industries on matters involving use of third party-owned creative assets, international/domestic trademark prosecution, opposition and cancellation proceedings, exploitation of license/expansion opportunities and brand protection/enforcement.
Christine's clients have included major recording artists, apparel companies, magazines, fashion brands, Fortune 100 companies and startups. Christine's experience includes work with Citi, Philip Morris and Jive Records.
Christine earned her JD from Duke University and her LLM from NYU.
"Eric has been invaluable over the last few years. Not only is he consistent, but his understanding of the creative, tech, and entertainment spaces brings value to client and partner relationships that really elevates whatever he's working on. Can't recommend him enough."
"Eric isn't just an attorney. He's an advisor, friend, strategist and most of all, problem solver. I've seen him work in many different verticals and continue to deliver and meet clients' expectations on every job. Eric is the real deal.."
"Eric orchestrated a major celebrity partnership with us, navigating the complex layers of managers, agents, and lawyers with optimism and creativity."
"Eric possesses all of the amazing traits you want in an attorney: he's whip smart, is able to digest and explain complex topics clearly, and is a great partner in crime in achieving desired results. Equally as important, Eric puts you at ease with his confidence and approachability. I can't recommend him more highly."
"Eric’s ability to bridge the gap between technology and entertainment is unique, and his real-world experience working with influencers, celebrities, startups and brands is valuable to Orange and our partners. Equally important, Eric and his partners are genuine, driven, and fun to work with."
"Andy and I have worked together for over 10 years. He is an absolute professional and it's an honor to work with him. He is a leading expert in digital businesses, copyright law, FTC compliance, and talent law. His combination of humanism, business logic, and legal talent have made him a fundamental part of several companies I have lead and his loyalty has been unchanging. I can't recommend him or his talents highly enough."
"Andy has been the most strategic legal partner I've had the pleasure of working with over the course of nearly twenty years in technology and media. He brings an infectiously positive attitude to the table and works closely with business teams to drive "yes" results in an ever-evolving landscape."
8730 Wilshire Blvd.
Beverly Hills, CA 90211
Satellite offices in San Francisco, Miami, and New York.